2008 is poised to be a bountiful year in tech.
The event schedule is already full, new acquisitions have been announced, the stock market roller coasters, and your home may have reached an all time low. But one thing is for sure, online advertising, acting almost Hollywood like, seems to be on target to blast through the roof.
2008, already forecasted to hit highest revenues online, will surely highlight 4 distinct areas of focus:
- Performance based marketing: Pay Per X where the value of X will rise tremendously based on the conversion method.
- Mobile: SMB’s getting on the mobile device will be key. developing that conduit is the holy grail.
- Geo-targeted ads: mobile, kiosks, public screens, etc..wherever you’re at having a relevant ad that makes location sense served to you will be the new standard.
- Social goes public: up until now a social network was your life online. I believe in 2008 it will cross over to your life offline; your location, your events, your immediate interests, and more.
Overall 2008 has many emerging forecasts, but these 4 above are sure to be winners for any business model.
